Urbanization Essay Paper Example For Students

Urbanization Essay Paper The urban metropolis and its function in society cannot be understood withoutstudying its composition as a city of immigrants, their newcomer families andfriends and the ties that bind them. By overlooking the ethnic culture andnetworks of the citys immigrants, the study of the urban centre is at best afutile effort. Ethnic tendencies and particularly ethnic residentialsegregation, are areas of examination than cannot be neglected if we are tounderstand the individual and group experiences that ultimately influence urbangrowth. It is therefore important to carefully explore these areas so thatinsight into the underpinnings of the urban metropolis is achieved. Looking atCanadian urban centres from 1850-1920, specifically the city of Toronto, I willexamine the issue of ethnic residential segregation and its significance to theurban centre. I will attempt to prove that this phenomenon is a consequence ofethnic concentration in particular industries resulting from ethnic networks andsoci o-economic inequalities present within society. Furthermore, the existenceof these vibrant yet segregated ethnic communities does not imply thatassimilation is failing to occur. Consequently, standard assimilationframeworks, which assume that proximity to the majority group increases withsocio-economic gains, must be re-evaluated. Urban and historical geographershave become increasingly interested in studying residential segregation throughthe context of changes in the industrial workplace (Scott, 1986). A number ofindustries like clothing, textile, iron and steel have employed largeproportions of immigrant workers (Leiberson, 1933). Toronto is no exception. We will write a custom essay on Urbanization Paper specifically for you for only $16.38 $13.9/page Order now Early immigrant settlers came to North America in search of a better life andincreased economic opportunities (Lindstrom-Best, 1979) and Torontos economicambience appealed to them. 1850s Toronto saw increased prosperity withexpanding enterprises, jobs and especially railway building. By the 1860s, whenthis first rail construction boom had faded, the city blossomed into aregionally dominant railway centre with track access throughout the province,into adjoining Montreal, Detroit and New York. More importantly though, steamand iron transport expansion unravelled the way for industrialization (Harney,1985). Torontos harbourfront thrived with rail traffic, entailing machine andengine works, coal-yards, moulding and forging plants and steam-driven factories(Globe, 1866). The new gas works, the Grand Trunk Railway workshops, the TorontoRolling Mills, and the Gooderham and Worts distillery exemplified thisflourishing industrialization. Moreover, other processing operations, such aswood or h ardware manufactories, tanneries and meat-packing houses accompaniedindustrial growth. All in all, by the 1860s, working opportunities in the citycould readily urge on its settlement, which consequently began to acceleraterapidly (Harney, 1985). In light of these increased working opportunitiesdistinct Torontonian neighbourhoods developed. St. Johns Ward bounded byHenderson, Yonge, Front and University and the Italian neighbourhoods bounded byHenderson, Manning, Dundas and Ossington are just two of the distinctcommunities that resulted. By the 1900s, the Ward as it was popularly know,primarily consisted of East Europeans of Jewish descent. They initially settledin the Ward because they had little choice. Upon their arrival, they were inimmediate need of cheap accommodation near steady employment (Harney, 1985). St. Johns Ward, adjacent to the commercial centre of the city, provided them thisopportunity. They had relatively few skills and no credit although theiraffinity for the garment industry proved valuable (Speisman, 1979). Suffice itis to say, the Ward was in close proximity to this industry. During the earlytwentieth century, the notable clothing firms, the Lowndes Co., Johnson Brothersand others were located on Front Street, Wellington Street, Church and Bay. By1910, the T. Eaton company had erected an enormous manufacturing firm bounded byBay, Albert, Louisa and James. This company would eventually grow to be thelargest sole employer of Jews in the Ward (Harney, 1985). Factory employeeselected to reside near their places of employment (Harney, 1985). Working longhours, they wished to minimize travelling time thus choosing to live close tothe companies that employed them. In addition, as proximity to major clothingfirms increased, so too did employment opportunities. The Ward, similar to manyother areas throughout North America, thus evolved into an immigrant havenadjacent to the central business district. Despite the fact that not all Jewsmade their livelihoods in clothing factories, it was the factories presence andproximity to affordable housing that attracted Jewish immigrants to the area (Rischin,1964) and created a vibrant ethnic neighbourhood. Similar ethnic neighbourhoodappeared as divergent immigrant occupational skills emerged. The first Finnishinhabitant of Toronto, a tailor named James Lindala, ventured to the city uponhearing of the high demand for skilled tailors (Lindstrom-Best, 1979). Settlingin the south-central part of Toronto, near the railroad and tailoring

Free Essays on Japan Schooling

Japan's school system, once the envy of the west and model of the east, is falling apart. International headlines focus on Japan's tumbling shares, rising unemployment and currency deflation. However, it is the country's education crisis that threatens to keep Japan's economic woes on the world's front pages for years to come. On any high street, any day of the week, children in school uniform can be seen chatting in Starbucks or giggling outside clothes shops. They are not on some freestyle field trip, but are contributing to statistics that, in 1999/2000, recorded about 128,000 pupils skipping school for more than 30 days. Meanwhile, the unemployment rate has risen to 4.9 per cent of the population, with 10 per cent of young men out of work. Fingers of blame point in all directions: at parents, at mondai kyoshi (problem teachers), at undermotivated students and uncommitted young workers. The line-up of suspects was completed on 2 February, when the education minister, Nobutaka Machimura, accused the favourite whipping-boy of Japan's conservatives, America. The US-devised postwar education system, he alleged, encouraged Japanese students to cut classes through its "misplaced respect for individuality and misplaced freedom". In his influential Parasite Single no Jidai (The Era of Parasite Singles), widely covered by the media last year, Masahiro Yamada laid the blame firmly on feckless young thingsten million of them, according to one censuscontent to live at home, sponging off mummy and daddy. By indulging in "luxury unemployment" and job switching, he claimed, they "cast a long shadow over the Japanese labour market". A study since published by the Japanese Institute of Labour, however, contends that the shadow falls in the opposite direction. Professor Yuji Genda argues that the emergence of the "parasite single" phenomenon is "not a cause but rather a consequence of the rise in the unemploym... Free Essays on Japan Schooling Free Essays on Japan Schooling Japan's school system, once the envy of the west and model of the east, is falling apart. International headlines focus on Japan's tumbling shares, rising unemployment and currency deflation. However, it is the country's education crisis that threatens to keep Japan's economic woes on the world's front pages for years to come. On any high street, any day of the week, children in school uniform can be seen chatting in Starbucks or giggling outside clothes shops. They are not on some freestyle field trip, but are contributing to statistics that, in 1999/2000, recorded about 128,000 pupils skipping school for more than 30 days. Meanwhile, the unemployment rate has risen to 4.9 per cent of the population, with 10 per cent of young men out of work. Fingers of blame point in all directions: at parents, at mondai kyoshi (problem teachers), at undermotivated students and uncommitted young workers. The line-up of suspects was completed on 2 February, when the education minister, Nobutaka Machimura, accused the favourite whipping-boy of Japan's conservatives, America. The US-devised postwar education system, he alleged, encouraged Japanese students to cut classes through its "misplaced respect for individuality and misplaced freedom". In his influential Parasite Single no Jidai (The Era of Parasite Singles), widely covered by the media last year, Masahiro Yamada laid the blame firmly on feckless young thingsten million of them, according to one censuscontent to live at home, sponging off mummy and daddy. By indulging in "luxury unemployment" and job switching, he claimed, they "cast a long shadow over the Japanese labour market". A study since published by the Japanese Institute of Labour, however, contends that the shadow falls in the opposite direction. Professor Yuji Genda argues that the emergence of the "parasite single" phenomenon is "not a cause but rather a consequence of the rise in the unemploym...

Business Ethics Essay Sample

Business Ethics Essay Sample Essay about Business Ethics The Merriam-Webster online dictionary defines ethics as â€Å"the discipline dealing with what is good and bad and with moral duty and obligation.† The dictionary also offers another definition of the term as, â€Å"a set of moral principles or a theory or system of moral values.† In short, ethics is simply man’s moral codes or values. Because of ethics, man has been able to classify some actions and activities as good and others as bad, fair and unfair, just and unjust, proper and improper, as well as moral and immoral. Just like men, businesses are also guided by a set of principles which help to make sure that organizations are accountable to their employees, the government, the environment, and finally the public or the society. Businesses are not independent of the law and just like people are bound by the law, they are as well and are expected to fully honor the statutes. While people might think that organizations are about making profits, it is essential to note that they are expected to do so while functioning within the set principles. However, it is important to ask, what does business ethics involve, and how can businesses remain ethical and still be profitable. The above questions form the basis of this article, and the author will provide details of what business ethics entail while also explaining how businesses can remain ethical while still aiming for their ultimate goal of attaining the highest levels of profitability. Business ethics simply involves conducting business activities with a human touch for purposes of giving welfare to the society. First of all, it is important to understand that businesses are obligated to their employees in that they are required to make sure that their employees are well paid, protected, and are working in a conducive environment. Businesses are also obligated to the government in that they are expected to always adhere to the law, explore within the confines of the law, and finally, forward real figures that truly reflect the profits made. It is also upon a business to make sure that the clients are treated with respect, and that the goods and services being offered are harmless, and of high-quality. Secondly, business ethics also involves accepting and abiding the relevant codes of practice that guide and dictate behavior in the specific sector a business is in. Governments and other international bodies often expect businesses to conduct themselves as per the codes of the specific industry they are in. For example, it is the expectation of the government that banks will always abide by the set rules and also never try to sabotage the economy of the country. Each sector has its own set of rules which are punishable if breached. The general expectation is that all organizations will respect their respective umbrella industry and fulfill their promise of compliance. Finally, business ethics also details an organization’s accountability or responsibility for the effects or the impacts of its decisions either on the environment or the community. The above can simply be summed up as corporate social responsibility. Nature dictates that with every action there is an ensuing reaction and every decision a business makes often has a definite impact on the community or the environment. With regards to business ethics, every organization is, therefore, required to act responsibly and to be accountable to the society as well as the environment. In conclusion, without ethics, business would not be held liable to any of their actions. Business ethics form the basis of organizational behavior and therefore, their inception was essential.

The Universality of Roles and Responsibilities Essay

The Universality of Roles and Responsibilities - Essay Example The study will also seek support from the views contradictory to the ones presented by Clark in order to make a comparative examination of the entire scenario under consideration in order to draw out convincing conclusion subsequently. Since the contemporary era has introduced the new division of labor in the wake of the growing responsibilities in almost all cultures of the globe, the critics and analysts also look into various matters by assigning extra obligations to both the genders in order to tackle with the challenges modern life offers to man. Stephen Clark, in the light of the anthropological studies, elucidates the concepts of various types of family setups, including patriarchic, matriarchic, neo-local, polygamous, polyandrous and monogamous etc (35-36), which seeks their roots in different traditional and conventional cultures of the world at large. Consequently, some cultural traits submit to male dominance in political, social, economic and domestic affairs, while the s ame supremacy is attributed to females in some societies of ancient, medieval and modern eras at large. Hence, the division of labor has always been established divergently in various zones and regions of the world (36). Though in some primitive societies, women appear to be responsible for the fulfillment of the economic needs of the entire family, while males were supposed to nourish and look after the young ones (Ember & Ember 2011); nevertheless, an overwhelming majority of human cultures assigned political, economic and social obligations to their male stratum, while females were responsible for all domestic chores including cleansing of house, washing and child rearing etc (Schlafly 2003). As a result, history is replete with the far active and dynamic participation of males in state affairs on the one hand, and their exclusive involvement in the activities related to hunting and gathering, and trade and commerce in general (Bartky 2003). Similarly, Midgley & Hughes (2003) all ude to the nature-nurture debate while elaborating the differences in gender roles, where they regard male-female differences as an outcome of a genetic constitution on the one hand, and due to the socialization process of the individuals on the other (222). Bartky (2003) analyzes the male-female division of labor in the light of Marxist perspective, where male play the role of producer/owner, while females serve as workers and laborers i.e. proletariat, who pay time and services to the products i.e. children and home, which actually belong to men (223-24). Hence, they undergo exploitation by receiving just eye-wash against their contributions for home, but the lion’s share goes to the producer i.e. males, who offer the least share of the profit to the proletariat, leaving them at the state of uncertainty and disappointment subsequently (226). On the one side, Bartky condemns unequal distribution of status between the genders; and on the other side, Okin (2003) declares the i nstitution of marriage as the source of complete exploitation of women both inside and outside the home as wives and professionals respectively (238-39). Hence, she presents a scenario that presents an entire feminist perspective in it, where the women appear to be the target of humiliation, hatred, domestic violence etc.  

Introduction to Business Essay Example | Topics and Well Written Essays - 1000 words

Introduction to Business - Essay Example Whistle-blowers now commonly refers to those who firmly believe that the unchecked conduct of their organization will do more harm than good, and so exert efforts to speak up. The act of whistle blowing is necessary to rectifying problems in society, yet whistle blowers are often punished severely for their moves (Matthews, 2003). Obviously, whistle-blowing can be a tangled and legally dangerous event. Lawyer Taylor (2006) who had found herself whistle-blowing along with two other colleagues said one had to be ready for any form of retaliation, to expect them and to combat them. In Diana Heil's (2004) reports, a whistle-blower can experience continuing retaliation even when one backs down. Whistle-blowing is said to justifiable only where certain minimal conditions have been met (What is, 1997). Accordingly, a justifiable disclosure must meet four conditions: 1) The disclosure does more good than harm; 2) It serves some purpose in correcting or preventing the wrongdoing concerned; 3) It is made in a responsible manner; and 4) It follows upon the exhaustion of internal channels of complaint and redress. Whistle-blowing is the smoke signal according to Parthasarathi (2003), that there is corruption happening; therefore, government should act. During the Nixon era, it is said that $800 toilet seats were discovered at the Pentagon, and people began to realize the service that whistle-blowers provided at the risk to themselves (Taylor, 2006). There are now laws that protect these employees of courage and a group dedicated to their interests (Current Program, GAP, 2006). Sirshar Quereshi (2006) who specializes in fraud investigations wrote that whistle-blowing can be an effective early warning system. He said employees "in the front line" know better than anyone what is happening in their area of activity so that it is beneficial to listen to them, otherwise a local difficulty may grow into a crisis. Taylor (2006) who works closely with whistle-blowers said the primary goal that whistle-blowers usually seek is accountability for mis-behaviour and correction of the problems they see in the work place. Most whistleblowers realize that their actions will cost them money, wear away privilege and generate negative publicity, Taylor said. Yet, they persist, desiring honesty in government and wanting an end to infringements of law. In the beginning, a whistle-blower is said to be often faced with a plethora of ethical dilemmas, the most fundamental of which is whether to do the "right thing" or not. According to Reese (2002), multiple organizational variables inhibit one from doing the right thing within an organization, one of which is threat to one's career. Tom Carpenter of The Government Accountability Project (GAP) who has represented numerous whistle-blowers said he tells people who are contemplating blowing the whistle not to do it if they cared for their career. But then "Most people decide to go forward anyway" (Heil, 2004). Despite all the anguish, a whistle-blower said he had no regrets about the stand he took. "Is it worth it'" he was asked. "Yes, absolutely; I would do it again. I truly believe that some people have lives and others have destinies," he said. Whistle-blowing is not only

Promotional and Advertising Strategies Essay Example for Free

Promotional and Advertising Strategies Essay The author comes from Iran, with an ideological and religious fanatic government which owns and controls all of economical and industrial activities with an armed to teeth minority. In such countries they can produce and sell any low quality with any prices that they want, and actually customers have not many choices, and almost all of promotional techniques and strategies are meaningless! So here we are talking about free trade and free market countries like US. This paper review and scrutiny the circumstances surrounding the promotional and advertising Strategies for two automotive companies: TOYATA and HUNDAI. The author is very curious about those companies, because HUNDAI (1967) began car production almost 32 years after TOYOTA (1935)! But now, in all aspects both companies are equal in quality, branding, marketing, price and customer service, even HUNDAI is further! HMC (Hyundai Motor Company) was unknown brand with low quality and cheap price cars, but after it came in the US market converted its products to high quality and luxury quickly and stealing loyal customers away from many industry pioneers! But how was this late-moving car maker able to gain an advantage in this extremely competitive market? (Graf B, 2013) Introduction Definition of Advertising: The term â€Å"Advertising† first appeared in the 17th century. It has its root in the Latin word â€Å"advertere,† which means, â€Å"to make people notice or know. † It can be roughly explained as â€Å"to extensively notify the public. † According to the Dictionary of Chinese Etymology, the Chinese definition of advertising means, â€Å"openly announce to the public,† with the annotation of â€Å"such as putting up notices or publishing advertisements in newspapers. † (Yan Boqin, 1978) Definition of Marketing: â€Å"Marketing† is an economic term meaning promotion and distribution. Originally applied in agriculture, it drew more and more attention after the 19th century and spread rapidly. From economic, social, business and customers’ angles, the property of its definition can be determined (Li Zongru, 2004). For highlighting the brand in the eyes of public and attracting new customers, product promotion is one of the essentials. There are many channels to promote a product or service. Successful promotions strongly depends on believe and culture of people, style of living, income level, government policies and economical and industrial infrastructures. Some firms use multiple methods, while others may use different methods for various marketing purposes. Irrespective of the type of service or product, a strong group of promotional strategies can help position the company in a favorable light with not only current customers but new ones as well. The following are top ten promotional strategies: â€Å"1- Contests, 2-Social Media, 3-Mail Order Marketing 4-Product Giveaways, 5-Point-of-Sale Promotion and End-Cap Marketing, 6-Customer Referral Incentive Program, 7-Causes and Charity, 8-Branded Promotional Gifts, 9-Customer Appreciation Events, 10-After-Sale Customer Surveys† (Carl Hose. 2014; Small businesses; Retrieved December 2, 2014 from http://smallbusiness. chron. com/top-ten-promotional-strategies-10193. html) Comparing the promotional strategies used by Toyota and Hyundai for a similar product Today almost all of carmakers have a lot of experiences and they have access to modern and new technologies. So they can produce good quality and good design cars and also offer good services to customers, especially in US, there is no way to sell any products with low quality and low customer service. In result the best promotional strategies are those that involve culture, attitudes and beliefs of the people. The following are some examples of such strategies. Green Environment: Increasing public awareness about environmental protection, governments forced to implement hard regulation and criteria for automobile firms. Toyota published on its website: 1. Diversifying energy sources: â€Å"Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world. † 2. Fuel Cell: â€Å"By generating electricity from hydrogen, Toyotas fuel cell vehicles are not only environmentally friendly theyre also highly energy efficient. With such eco-friendly characteristics, Fuel Cell Vehicles are the next step toward achieving sustainable mobility. † 3. Plug-In Hybrid: â€Å"Introducing the next step for eco-friendly cars; a combination of the proven engineering of current hybrids with home recharging. It has an increased electric range and produces lower emissions. † 4. Measuring environmental issues surrounding vehicles: â€Å"For more improvements in efficiency, Toyota proactively manages power train efficiency, reduces vehicle load, and controls energy management by integration of fuel-saving technologies such as charge control, idling stop, etc. † 5. Various vehicles: â€Å"Along with our emphasis of conventional vehicles and hybrid vehicles as fundamental core technology while pursuing further advancement. † 6. Alternative fuels: â€Å"Based on these core technologies, Toyota will develop next-generation vehicles utilizing alternative fuels such as gas fuel, electricity and hydrogen. † (Retrieved December 2, 2014 from http://www. toyota-global. com/innovation/environmental _technology/) Hyundai published on its website: 1. Blue Drive: Our Blue Drive ® technology gives you lower pollution and higher performance. Blue Drive is a philosophy that guides Hyundai in its effort to become the automotive leader in sustainability. Its helped focus our engineers and designers on creating lighter vehicles, developing more efficient power trains and even inventing proprietary hybrid technologies. 2. Plug-in and zero-emission: In the future, Blue Drive will expand to include plug-in hybrid vehicles, zero-emission electric vehicles and fuel-cell vehicles that run entirely on hydrogen. Their only emission is water. 3. Electric hybrid: Hyundai introduced the first electric hybrid with electrifying performance. Our engineers have invented the industrys most advanced hybrid vehicle. 4. New battery: Unlike other hybrids on the market, ours uses a patented Lithium Polymer battery. It has 40% less volume; its 25% lighter and 10% more efficient. The battery also has a longer life-span-it comes with a lifetime warranty guarantee. So you can feel good about preserving the environment for the life of your vehicle. (Retrieved December 2, 2014 from https://www. hyundaiusa. com/new-thinking/environment. aspx) Slogan: â€Å"An advertising slogan is usually a short tagline – less than five words that tells potential customers the benefits they can expect when choosing your product or service, or establishes your company brand. † (Kristen Hamlin, 2014; Retrieved December 2, 2014 from http://smallbusiness. chron. com/ importance-ad-slogans-31343. html) 1. Toyotas ownership slogans: marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality. The ownership experience has been targeted in slogans such as You asked for it! You got it! (1975–1979); Oh, what a feeling! (1979 – September 1985, in the US); Who could ask for anything more? (September 1985 – 1989); I love what you do for me, Toyota! (1989–1997); Everyday (1997–2001); Get the feeling! (2001–2004); Moving Forward (2004–2012); and Lets Go Places (2012–present). 2. Hyundai’s Brand slogan: â€Å"NEW THINKING. NEW POSSIBILITIES. †; reflects the will of Hyundai Motor Company to create new possibilities to benefit the world and its people by encouraging and developing new thinking. All members of Hyundai have the brand slogan deeply engraved in their hearts as they move forward in their effort to provide new values and experiences desired by today’s customers through innovative ways that are unique to the brand, driven by new thinking about customers and cars. ( Retrieved December 3, 2014 from http://worldwide . hyundai. com/WW/Corporate/Corporate Information/BrandSlogan/index. html) New Compact Vehicle Strategy: According to the Ford India President, compact car sales are expected to double by 2018 from around one million units in 2013. This surge in demand in expected to be fueled by rising disposable incomes in the second most populous country in the world, and also owing to the increasing demand for fuel-efficient smaller cars due to rising fuel prices. ( Trefis Team ,2014. Retrieved December 3, 2014 from http://www. forbes.com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/) 1. Toyota: The automobile market in emerging markets is growing each year in tandem with the economic growth of each country. Within those markets, there has been marked growth in the sales of compact vehicles, so Toyota is promoting a new compact vehicle strategy that emphasizes the compact vehicle lineup and seeks to meet the needs of consumers in emerging markets. 2. Hyundai: The South Korean automaker ranked seventh among mass-market brands in the this years U. S. Initial Quality Study by J. D. Power and Associates, topping such brands as Toyota, Infiniti, Audi and Lincoln. Hyundais Accent compact and Elantra small car were named among the top three cars in their segments. (Hans Greimel, 2011. Retrieved December 2, 2014 from http://www. autonews. com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy) Financial Services Strategy: Every year, millions of people around the world transition out of poverty in any number of ways—by adopting new farming technologies, investing in new business opportunities, or finding new jobs, for example. Effective tools for saving, sending, and borrowing money and mitigating financial risks can help people weather setbacks and achieve greater financial stability over the long term. (Retrieved December 4, 2014 from http://www. gatesfoundation. org/What-We-Do/Global-Development/Financial-Services-for-the-Poor) 1. Toyota: Toyota Financial Services has constructed a global network that covers approximately 90% of the markets in which Toyota sells its vehicles. Mainly concentrated on auto loans, leases and Toyota dealer floor plan requirements, TFS provides auto sales financing to approximately 5. 4 million customers. Thus effectively helping them in making their own cars more affordable to their potential consumers all around the world. Again being a strategy that helps them a stronger competitor in the market. 2. Hyundai: Through our service brands, Hyundai Motor Finance and Kia Motors Finance, we provide financial products tailored to meet the needs of Hyundai and Kia dealerships nationwide, including dealer inventory and facility financing. And, through these dealerships, we provide indirect vehicle financing and leasing solutions to over 1 million retail customers. Our subsidiary, Hyundai Protection Plan, Inc.offers vehicle service contracts and other vehicle protection products under the Hyundai Protection Plan and Power Protect brands. (Retrieved December 2, 2014 from http://www. Hyundaicapital america. com/hca. aspx) Two uses for consumer-oriented promotions that could assist a company in both the short and long term for the carmaker companies What are consumer-oriented sales promotions? There are two points of view: 1- Retail Promotions consist of inducements offered by retailers to consumers includes retail coupons, price discounts, double coupons, special displays, features etc. 2- Consumer Promotions consist of inducements offered by manufacturers to consumers includes manufacturer’s premiums, bonus packs, coupons, samples, rebates, etc. There are some reasons for the importance of the sales promotion. First, the growth of retailer power in distribution channels has led to an excess in consumer promotions. Sometimes, manufacturers make special offers to consumers because a powerful retailer insisted that they do so. Another time, as a way of neutralizing retailer power by intensification the bonds of loyalty consumers may feel toward the brand. Either way, retailers frequently serve as the driving force behind consumer promotions. Second, the type of competition has converted significantly during recent years resulting in ever greater consumer price sensitivity. The growing of brands and brand extensions, intensity segmented consumer markets, and lower brand loyalty have combined to make consumers much more aware of price given that many product categories are populated by several competitors. Third, price deals have become the rule rather than the exception for many products. Rebates on certain brands of automobiles, department store sales, and coupons on many grocery items are only a few areas where consumers have grown to expect price breaks. Indeed, the expectation is more than, when possible, many consumers will wait for promotional offers rather than buy with no deal. Fourth, advertising clutter has forced marketers to find new ways of getting consumer attention. Product benefits alone frequently prove insufficient to prompt consumer action much less get their attention. Thus, marketers increasingly look to sales promotion to find ways of breaking through to customers who face a constant bombardment of promotional messages. Eventually increasing of consumer promotion can also be attributed to more pressure on marketing management for short-term results. Investors want to immediate bottom-line results rather than the long-term health or stability of the companies in which they invest. Sales promotions are tools to increase near term sales. However, as their use becomes more common, their costs become regular and recurring and therefore potentially self-defeating. (Retrieved December 5, 2014 from www. udayton. edu/ /Consumer%2520Promotion. p) The strategic manner in which the leading car company has made its pricing decisions by using one or more of the four pricing objectives â€Å"The four Ps of marketing is the combination of product, price, place (distribution), and promotion. Marketers develop strategies around these four areas in marketing to enhance branding, sales, and profitability. â€Å" (Ross Gittell, 2014, Retrieved December 5, 2014 from http://catalog. flatworldknowledge. com/bookhub/reader/3157? e=gittell_1. 0-ch06_s02#). Price is the only revenue generating element amongst the 4ps, the rest being cost centers. Pricing objectives or goals give the company direction to the whole pricing process and consider the following: 1- Survival; 2- Get competitive advantage; 3- Financial, marketing, and strategic objectives of the company; 4- Enhance image of the firm, product or brand; 5- Hold price leadership; 6- Increase market share; 7- Consumer price point and elasticity; 8- Available resources; 9- Catch target of return of investment and sales; 10- Prevent new entrants; 11- Match competitors prices. Toyota gets credit for being the most known brand on the market; however the Corolla comes up nowhere in the competitor charts in terms of price, model distinction, or performance (TrueTrends, 2012). Providing a competitive advantage for the Corolla requires differentiating the car in pricing, quality, service, innovation, brand, convenience, and anywhere else that makes it more desirable over its competition (McCrimmon, 2008). How Toyota as a leading company can offer lowest prices? i. e. $89 a month for lease! The answer is: by maintaining its lowest costs. Along with differentiation Toyota also uses low cost to try and gain a competitive advantage in the automotive industry. â€Å"Toyota is (or was at the time) the low cost producer in the industry. Toyota achieves its cost leadership strategy by adopting lean production, careful choice and control of suppliers, efficient distribution, and low servicing costs from a quality product. †(Michael E. Porter, 2013) This quote from Michael Porter sums up how Toyota achieves this low cost strategy. Through research, it is evident that Toyota is still the low cost leader in the automotive industry. Societal trends have moved away from an individualistic culture—which identified social status and hierarchy based on material possessions—to an environmentally aware society (Grewal Levy, 2012). With consumers’ minds wrapped around things like fuel mileage, cleaner emissions, and hybrid technology we find them moving further away from SUVs and trucks (Farooq, 2012). However, the 2013 Corolla is foreshadowed to be outshined by the Dodge Dart, as it loses some of its competitive edge in pricing and other award winning features (TrueTrends, 2012). By 2012 Toyota is planning to have more than 20 models that use batteries to extend fuel economy just like their Prius (Krolicki). Although they have not been as aggressive in the electric car market recently, like their competitors, they are planning to release a rechargeable version of their Prius by June 2012 (Krolicki). This re-chargeable version will position Toyota to attempt to take over as a low cost leader of hybrid technologies within the market, which supports Toyota’s overall strategy of low cost (Krolicki). Two actions that other car companies may take in order to differentiate themselves and gain a competitive advantage Hyundai rightly understood the consumer motivations to create magnetic products, price them strategically, position them sharply and keep making the magnetism more potent. Having understood the finer differences in consumer motivations, it opted for sharp arrow ‘reasons-to-buy’ differentiation over the ‘blanket-all approach’ taken by most of the other players. It is an aggressive marketer. It focuses on medium and low price products. Hyundai has also started premium products range to capture the growing market. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www. hyundai. com) The segments are based on type of customer like age group, attitude, end use of product, demographic behavior and purchasing power, status of the people of the region. Each competitor has its own strong point and value and position there product so as to attract maximum number of customers. (Kottler, Keller, Jha, Koshy, 2007, Marketing Management) Hyundai brand continues to dominate the market for premium cars, despite increasing competition. The firm should first consider the competitors price. If the company i. e. Hyundai contains features not offered by the nearest competitor, it should evaluate their worth to the customer and that value to the competitor price. Competitors are more likely to react when there is high competition. In case of Hyundai, many products are there such as Sonata, Santro, Hyundai i10, Accent etc. Hyundai continues to provide stiff competition to Honda in all the segments and poses an even bigger threat to expansion plans of Hyundai. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www. honda. com) Two examples of the most effective advertising medium for a Car company The TV advertising have been having the largest audiences in all ages, but car buyers are specific ages who have not enough time to watching TV even less than one hour per day, because they are too busy in today competitive era. Instead the internet via smart phones and computers is like a ghost became as a inseparable part of their life, at any time more than 15 hours a day, and even when they are eating, showering, walking, sporting, biking, swimming, and in any place even in high mountains and deep forests, roads and villages! Another reason for effectiveness of internet rather than TV is: new intelligence algorithms via data mining analyze the behavior of customers and put proper Ads to the web pages related to the target customers with very lower advertising costs. As a most important subject which advertisers should also pay attention to it is cultural differences, they have to be careful since cultures vary in different countries, they must understand the local audience culture before releasing new commercials, in order to avoid any misunderstanding. Another internet related way for advertising can be the online promotional games, such as Toyota’s use of MSN commercial games to promote its products, for instance. There are two interactive contents focusing on entertainment: fun activities and downloads. Both of them were found in about one third of the 100 web sites, respectively. Fun activities were also utilized to promote the brand in the sites and they are not related to scores or performance. Activities for fun included virtual test drive (www. gmc. com), virtual plant tour (www. cocacola . com), virtual auto show (www. lexus. com), e-cards (www. saturn. com), a coloring sheet (www. wendys. com), a virtual skin beauty analysis (www. neutrogena. com), and so forth. Downloads promoting and affiliated with the companys brand were also analyzed. Desktop images such as wallpaper and icons were the most offered downloads, followed by music (Seounmi Youn, 2001, Retrieved December 9, 2014 from http://list. msu. edu/cgi-bin/wa? A3=ind0209cL=AEJMCE =0P=3326464B= _T=text%2Fplain;%20charset=us-ascii) For the carmakers, another impressive promotion method is â€Å"complete test ride†. The buyers are very keen to getting experience to drive with a brand new car and having the opportunity to really feel its advantages and disadvantages. For encouraging the customers to more participating in test drive activities, offering some gifts can always increase the interest and willingness of then. Getting the best result always does not correspond with the cost of the advertising. So carmakers should choose their advertising media in accordance with today era. However as always, inviting stars to speak for different models with different appeals will have so effectiveness to increasing the public awareness. Conclusion Some observers suspect that Hyundai’s recent successes may be anomalies, abetted by the difficulties that the company’s U. S. and Japanese competitors faced after the global economic crisis, the rise in the yen’s value, Toyota’s wave of recalls, and the 2011 earthquake and tsunami in Japan and Fukushima nuclear disaster. Others say that the company’s highly protected home market has enabled its growth, allowing Hyundai to establish a global presence while its domestic competitors restrict themselves to tiny slivers of the Korean market. But the single factor that has made the most difference is the company’s own interest in building world-class capabilities. Starting in 1998, Hyundai’s leaders set out to develop the kind of prowess the company would need to become a global automobile powerhouse, able to hold its own in the United States and other fiercely competitive markets. Early on, that meant offering a comprehensive warranty and taking specific steps to dramatically improve its quality ratings. Once customers were convinced of the brand’s reliability, Hyundai added other capabilities, such as design, which led to a more diversified product line and more stylish features. Meanwhile, it developed a knack for getting the word out through clever, consistent marketing. The result is a coherent mix of quality improvement, design, and marketing that gives Hyundai a clear advantage over its industry competitors. Although these are required capabilities at all automakers, Hyundai has excelled at combining them over the past decade, and its sales numbers reflect this success. The company’s effort to become a world-class automaker is beginning to pay off, and it’s far enough along that its story can be credibly told. (Source: Strategy Business. February 26, 2013. Retrieved December 2, 2014 from http://www. strategy-business.com/article/00162? pg=all). References Anshuman goyal, pricing strategy of Hyundai, 2007; www. honda. com Anshuman goyal, pricing strategy of Hyundai, 2007; www. hyundai. com Carl Hose. 2014; Small businesses; http://smallbusiness. chron. com/top-ten-promotional-strategies-10193. html Hans Greimel, 2011. http://www. autonews. com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy Kottler, Keller, Jha, Koshy, 2007, Marketing Management Kristen Hamlin, 2014; http://smallbusiness. chron. com/ importance-ad-slogans-31343. html http://www. gatesfoundation.org/What-We-Do/Global-Development/Financial-Services-for-the-Poor Ross Gittell, 2014, http://catalog. flatworldknowledge. com/bookhub/reader/3157? e=gittell_1. 0-ch06_s02# Trefis Team, 2014. http://www. forbes. com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/ Seounmi Youn, 2001, http://list. msu. edu/cgi-bin/wa? A3=ind0209cL=AEJMCE =0P=3326464B= _T=text%2Fplain;%20charset=us-ascii Strategy Business. February 26, 2013. http://www. strategy-business. com/article/00162? pg=all.

Book Review of Rebellion in the Backlands by Euclides da Cunha :: essays research papers

Book Review of "Rebellion in the Backlands" By Euclides da Cunha Rebellion in the Backlands is set in the Northeastern backlands of Brazil. It is basically, a historical narration of a period of time (1896 and 1897) where the government of the Republic of Brazil decided to wage war against a religious group of people of about 5000. This group of people, lead by a charismatic religious leader named Antonio Conselheiro, did not accept the Brazilian government as their legitimate government and was therefore deemed a threat to the rest of the country. Some of the members of this rebellion were in fact very aggressive and uncontrollable. Eventually the Brazilian government led an attack on these people launching a battle that lasted almost a year and took the lives of hundreds of Brazilian army soldiers, and thousands of native Brazilian rebels. The poor, native people of the backlands proved impressive opposition and in fact defeated every single force sent against them and even killed the commander of the first expedition. Although, in the end the g overnments military did prevail over the rural people, and they were all eventually killed. Still, the interesting thing about his book is that it seems to demonstrate that there is more to the story than just a battle lost. When I began this assignment, I set out to read each and every page of this book. Unfortunately, it is not an easy book to read and due to time limitations as well as a curiosity to â€Å"peek ahead† to further chapters, I was subsequently constrained to skim the entire book. From what I did gather this is a very well written book, incredibly detailed, by someone who is clearly well educated in Latin American History as well as military tactics and it seems as though, geology and geography as well. The amount of imagery and detail that was put into the chapter on land alone was enough to fill it’s own book. â€Å"†¦an unlooked-for picture awaits the traveler †¦ all of which confers upon the landscape in a fuse in a distant and amazing blend of color.† The physical descriptions of the land were beautiful and vivid, but what really interested me was the chapter entitled â€Å"Man†. Being a psychology major, this was by far my preferred chapter. Here Da Cunha really gets into the meat of the story he is telling about Brazilian history.

Children’s Play and Their Physical Health

With the presence of the media, transport patterns, and the physical environment of today, it has been suggested that the current conditions of the society have reduced the consistency and opportunities for children’s play, harming their play health and physical development as a result. Because of this, it was noted that such reduction has been a significant concern in terms of health perspective for children (â€Å"Play Health and Physical Development for Children,† 2009). Play is often associated with childhood, a phase that stresses the concepts of natural creativity and the liberty to play. Hence, it is highly important to encourage children to engage in plays with a creative format channeled towards learning. The purpose of play for children may not be explicitly expressed. However it should be taken into consideration that plays are something that actually children feel; an avenue where they can express themselves. It is an activity where they gain skills and experiment. Most importantly, play, especially the physical ones, provides positive outcomes that could be beneficial for the children in the long run (Jambor & Van Gils, 2007). According to researches, physically active children are more likely to develop their sensori-motor skills and physical health at a higher level compared to children who do not play at all. Because physically active children learn how to use their body parts in order to experience the sense of play, they develop more of their gross motor skills, agility, strength, and coordination. Hence, active playing, especially outdoor games, serves as children’s physical exercise and promotes their health welfare (Jambor & Van Gils, 2007). To further strengthen such claim, studies on children’s play in relation to physical health reveal that physically active children are less likely to develop chronic health conditions over a lifetime. Compared to sedentary children who are prone to hypertension and obesity, physically active ones have a lower risk of acquiring premature illness or death (Roberts, 1992). Other than the physical health benefits of children’s play, it was also found to contribute to a child’s emotional and psychological development, cognitive and learning stances, as well as their socialization and self awareness (Jambor & Van Gils, 2007). Based on the evidences presented, it can be inferred that promoting children’s play, most especially outdoor and physical play, is beneficial for the physical health of children. Aside from this, such activity is also seen as a child’s social arena and an imperative process of learning things outside the book. In this regard, the benefits of play do not only restrict itself to physical heath, but it also contributes to the emotional and cognitive maturity of the children which can help them become better adults in the future.

Writing a Victorian Mystery Novel

Victorian novels are literatures written with the neo-Victorian theme. During the Victorian era, named after the reigning British monarch, Queen Victoria, novels were the leading form of English literature. Many English writers, sometimes referred to as â€Å"Victorian novelists†, created legacy as their works were very much appealing to the English speaking communities as well as countries like France and Russia. Until today, works of these novelists still continue to attract people in reading novels as well as writing Victorian murder mystery novels.This essay is about writing novels using the key elements of the Victorian murder mystery style. In writing a Victorian murder mystery novel, there are important elements that should be taken into consideration. The Little Professor has written some â€Å"Rules for Writing Neo-Victorian Novels† which are very much useful in the writing process. I will be using Sir Arthur Conan Doyle’s The Adventure of the Speckled B and as an example of a novel written in the neo-Victorian murder mystery style.It is in the form of detective fiction which indeed was very popular. Perhaps the most important element of the neo-Victorian novels is the use of female role models. Victorian wives are usually portrayed as unfulfilled in their emotional and sexual needs resulting to illicit love affairs which create tension in the story—the flesh and blood of the Victorian novels. Other issues also arise from hostile treatment of women especially in the countryside. The Adventure of Speckle Band used this idea though in a different way.Dr. Roylott, the main perpetrator of the novel, was determined to kill his step daughters as soon as they were engaged for the annuity they were about to receive from their late mother. Of course, any case could never be solved without the help of the main character. In The Adventure of Speckle Band, Doyle’s presentation of the fictional character, Sherlock Holmes, and his a mazing deductive and inductive abilities always bring the readers into the scenes drawn into the character’s mind.Throughout the novel, and the whole Sherlock Holmes series, the character was held mysterious but was a great man. Victorian murder mystery novels have heroes and heroines who possess great analytical abilities as the Victorian novels are not much of picturesque and burlesque which were common in the Renaissance literature. Finally, endings must be less of a happy ending. Victorian novels talk about grim experiences of women (and men) living in cities and hostile treatments in the fast-paced changing of female role models in the countryside.Although the Victorian novels were patterned through grim experiences, the endings still show that â€Å"hard work, perseverance, love and luck†, dubbed as good characteristics, win against evil schemes. Reference Rules for Writing Neo-Victorian Novels. 15 March 2006. The Little Professor. 9 May 2007 . The Adventure of t he Speckled Band. 24 April 2007. Wikimedia Foundation, Inc. 9 May 2007 < http://en. wikipedia. org/wiki/The_Adventure_of_the_Speckled_Band >.

(Consider; form, context, purpose, audience and la Essays

(Consider; form, context, purpose, audience and la Essays (Consider; form, context, purpose, audience and language) Compare the plights faced by the birds in all three texts. The context of all three texts contains elements of sorrow and solitude in relation to the consequences the birds have, whilst having their freedom stripped away and forced into captivity by humans. There is also a strong emphasis in all three texts on the idea that free birds are happy birds, and that captured birds are sorrowful birds, constantly yearning for freedom from the bars and clipped wings that restrict them from the clouds, wind and sunlight that freedom has to offer them. How does the author of text 1 use visual and written elements to persuade the reader to think outside the cage'? (two paragraphs) The author of text one uses many visual techniques and written elements such as color, frame, and focus, to persuade the reader to think outside the cage'. The color green is used within the poster, as well as yellow and white. Green is used to emphasize the natural habitat', in which birds should be and should live their lives. The writing within the frame is adjusted to the end right side, in bold white lettering; this gives the reader a sense of restriction, as the lettering looks as if it is wanting to escape the framing, encouraging the reader to want to think outside the (frame) cage'. The focus in the picture is on the cockatoo, which is in ready motion to fly, free in to the air. All of the visual and written elements the author uses persuade the reader to think outside the cage'. Compare techniques used by the authors of text 2 and 3, to evoke sympathy for the birds that suffer. Similarities can be seen in both texts two and three, in which can be compared. Both authors use anthropomorphism in their text to evoke sympathy for the birds suffer. The author of text two uses the technique of anthropomorphism, as the little bird that is mentioned, is given emotions of "hopelessness and longing" for freedom after its capture by the lodge-folk. In text three the author also shows the technique of anthropomorphism for the bird mentioned in the poem The Caged Birds Sings. The bird in which is mentioned in the poem is given the emotions of anger and longing for freedom from captivity. Although both texts contain similarities, differences can be seen in both texts and compared to one another. In text three the repetition of the gloomy verse "The cadged bird sings" emphasizes the struggle of the caged birds and their longing for the wind below their wings and the sun beaming down above them. Yearning for out of reach freedom from their fearful cage, in which they can only look at the free skies from afar. This technique of repetition that the author uses makes the reader sympathize with the bird, as they are able to see the bars in which the bird sees, and with the repetition, feel restricted from movement and freedom. Although in text two, the author does not use the technique of repetition but instead symbolism. The stone figures mentioned in The Image Of The Lost Soul are represented as "angels, other kings and bishops, and nearly all were in attitudes of pious exaltation and composure" while the lost soul stone figure is said to appear with neither "crown, mitre , nor nimbus, and its face was hard and bitter and downcast; it must be a demon" The stone figures, such as the angel, are represented as godly beings in which are associated with help, protection and light, while on the other hand, demons are frequently represented with calamity and disaster. Although the technique is different from what is utilized in text three, the effect on the reader is the same as the effect of text three. The variety of similar and different techniques shown in both texts, are used skillfully in order to create and stir the emotions of the reader; to evoke sympathy for the birds that suffer.

#1English Civil War and Glorious Revolution Senten Essays - Royalty

#1English Civil War and Glorious Revolution Sentence Sort Directions: Using pages 420-430 and 486-489, put the following events in proper chronological order. Then, use the blank paper provided to create an illustrated timeline of the English Civil War and Glorious Revolution. You may not have dates for all events, but should put them on the timeline in the order in which they occurred. Your timeline should include all of the information listed below and at least 10 color illustrations of the events of your choice. Due: Nov 6 6. Charles I clashed with dissenters, Prides Purge (or Protestants called Puritans who wanted to "purify" the Church of England). 1648 7. Supporters of the king, called Cavaliers, and supporters of Parliament and Puritanism, called Roundheads, clash and fight a Civil War. 1642-49 19. John Locke's Second Treatise of Civil Government, defends the Glorious Revolution. Government is a contract between the ruled and the ruler for protection of life, liberty and property. 1689 2. Henry VIII broke with the Roman Catholic Church and asked Parliament to approve the Act of Supremacy making him the head of the Church of England. 8. The Rump Parliament and Oliver Cromwell condemned the king to death as a "tyrant, traitor, murderer and public enemy". Charles I is executed on January 30, 1649. 3. Elizabeth I creates the Anglican Church, and worked with Parliament making "Good Queen Bess" a popular ruler. She tolerates the Puritans. 15. James II, who inherited the throne, are Catholic supporters and try to become absolute monarchs, grants religious freedom to all and attempts to rule without Parliament. He has an infant son. 9. Thomas Hobbes publishes Leviathan, which argues that human beings are selfish, and limited. Therefore, they need to enter into a political contract that creates a commonwealth controlled by a sovereign who will protect them. "Do not that to another which you would not have done to yourself." 1651 5. 1640-1660 The Long Parliament ignores Bishop Laud and Charles, they imprison Laud (and execute him), abolish the Star Chamber, and insist that taxes can only be levied with their permission. 17. William and Mary have to accept the English Bill of Rights 1689, which clearly established Parliament's power to make laws, levy taxes and consent when a king wanted to raise an army. It guarantees the independence of the judiciary, and the sole power of Parliament to make laws and open debate. Grants all Protestants freedom of religion. 1. The Magna Carta laid the foundation for English rights, where the king needed to consult with Parliament regarding common laws. 20. Political parties, the Whigs and the Tories emerge to protect the policies of the Glorious Revolution. They support business interest and religious toleration. They sought to preserve order. 13 Parliament restores the monarchy, after Cromwell dies, known as "The Restoration". Charles II returns from France and freedoms are returned to the English people. 10. Cromwell dissolves the Rump Parliament and establishes a military dictatorship, naming himself "Protector," and insisting that the revolution was good and he will protect the people. 1649-1653 14. Charles II passes the Test Act and engages in secret negotiations with Louis XIV 16. In 1688, William and Mary "invade" England and become king and queen with no bloodshed. This is the Glorious Revolution. 20. Robert Walpole becomes the first prime minister, and becomes the confidant of George I of the Hanover's. 12. Cromwell dies in 1658, and former Cavaliers are able to return to politics. 18. England becomes a limited or constitutional monarchy, and the divine- right theory is destroyed. 11. Cromwell becomes the leader of the new Commonwealth, he establishes the Protectorate. Puritan beliefs are forced upon the English people, the press is censored, theaters are closed, and elections are cancelled. 1653-1658 MILITARY DICTATORSHIP 4. James I or James IV of Scotland becomes King of England, he angers the Puritans when he disagrees with their Millenary Petition ( "...no bishops, no king.), issues The King James Bible, supported absolute monarchy and some people felt he was pro-Catholic

See the attachment Research Paper Example | Topics and Well Written Essays - 750 words - 1

See the attachment - Research Paper Example According to Apple, the stringent measures have been introduced to shore up security. Online insecurity has been on the rise. Many unsuspecting persons have been swindled of thousands of dollars. Therefore, the decision by Apple to improve users’ security details is a step in the right direction. However, this move may not be as effective as hyped. Hackers are intelligent people who cannot be stopped by ordinary security questions. In fact, by issuing users with backup email addresses to use in case their primary addresses are compromised, they have indicated that a security breach is still possible. Apple faces a formidable legal challenge from Australia over the branding of its new 4G iPad. The iPad is not compatible with Australia’s 4G networks, and its launch in the market has been met with criticism and objections from the Australian Competition and Consumer Commission. According to the Commission, Apple should not use the term 4G, as the iPad does not support available 4G network. Apple labeled its tablets as "iPad Wi-Fi + 4G." This was a sales strategy, as 4G is the latest broadband with the highest speed known today. The commission’s contention is that many consumers are misled to purchase the gadgets with high expectations, yet their performance capabilities are not achievable given local network capabilities. In summary, the consumers purchase the â€Å"4Gs,† but end up with 3G performance. A series of negotiations between Apple and the Australian Competition and Consumer Commission has led to drastic measures such, advertisements warning consumers of the incompatibility and refunds to persons who had purchased the products. However, there is still contention regarding the use of the term 4G. Apple’s products contravene consumer rights. It is true that there is no malice in Apple’s 4G advertisement. However, consumers deserve and have a right to satisfactory quality. Additionally, any product sold to consumers must fit their