The artistic value of Red Harvest Essay Example | Topics and Well Written Essays - 750 words

The artistic value of Red Harvest - Essay Example This paper aims to evaluate the artistic value attached to the novel â€Å"Red Harvest†. In literature, the artistic value lies in the language used to express the story in the form of diction and syntax, and in the form of the setting or the mood that is created by the writer through the setting and the characters. It is necessary, however, that the language and the mood are in accordance with the genre and the story or message of the novel or other such work of literature, otherwise the aesthetic value might seem misplaced or even absent. This realization is important when considering a novel like the â€Å"Red Harvest† by Dashiell Hammett. The pertinent novel is of the detective genre, written at a time when the critics had begun to despair over the prevalent techniques used to write such novels (Malmgren). They had established that the novels written then were not doing justice to the detective genre as they were not set in a realistic world with a realistic plot (M almgren). Red Harvest, however, changed the minds of the critics, and is termed as one of the best novels written in the English language (Malmgren). Indeed, it laid the foundations for the stereotypical characters, plot, and setting that one encounters in the novels of this genre today (Marling). The highly professional, emotionally detached, self-righteous detective (Malmgren) stems from the character of the Continental Operative in Red Harvest; a world ruled by thugs and gangsters and infected with vice is reminiscent of the world created by Hammett in this novel (Marling). To do justice to such a story, it is imperative that the treatment of the novel should be bare, minimalist, cold, and crude; otherwise, the writer would fail to hit the point across to the readers, and the treatment and story would not be in synch. It has already been established in this paper that the aesthetic sense or the artistic value of a work of literature should be viewed in the context of the story, a nd not separately and removed from the context. To this end, it can be determined that Red Harvest is highly artistic in its treatment to the subject matter, as it does complete justice to the setting and the mood of the novel, and creates an atmosphere that is at once awe-inspiring and abhorrent in its nature. It is easy to comprehend why the treatment could be abhorrent; it lacks all forms of humanity, morals, and ethics, and is utterly hopeless and despairing (Malmgren). The characters are vile and treacherous, and the plot is highly gruesome and brutal. There is rampant and mad bloodletting (Malmgren), reaching absurdity, and at times it becomes difficult to see how such an environment could be linked to the real world. However, this same trait of the novel is awe-inspiring. The writer has successfully managed to use his language skills to create such an ambience, and to evoke feelings of morbidity, alarm, and suspense in the readers. Without such a treatment, the novel would ha ve seemed ridiculous. And this precisely, is the artistic value of the novel. Artistic value is not necessarily always appealing, sweet, and homey, as is art. And it is not imperative for it to be so, either. However, what is imperative is that it should be in accordance with the nature and the meaning of the piece of art, otherwise, it would counter the intended perception. At times, this synchronization between the work of art and the aesthetic sen

The CEO of WRSX Has Asked You to Write a Short Educational Piece That Essay

The CEO of WRSX Has Asked You to Write a Short Educational Piece That Will Be Given to the Board Of Directors - Essay Example They operate in United States, Europe as well as in Asia pacific. In a survey conducted on the marketing communications and advertising industry the score of the company was below average. Though the customer retention and attraction capability of the company is pretty good, but in other areas of business the performance of the company is not attractive for the investors. This report is an attempt to analyze the reasons of underperforming of the shares of WRSX group and recommend about the changes that may be undertaken by the company management to gain more market shares. The researcher will conduct internal analysis of the company and describe the benefits of internal analysis to the board of directors of the company. Internal Analysis For conducting the internal analysis of the company the researcher will use the SWOT analysis tool and the resource based view analysis (Snell and Bohlander, 2012, pp.53-54). Resource Based View The resource based view analysis of a company is conduc ted to analyze the resources available to the company which can be profitable when it is used strategically. For analyzing this, VRIN framework has been made by the researchers. This framework identifies the valuable, rare, in-imitable and non substitutable resources of the company (helfat, 2007, p.45). For the resource based view analysis the VRIO framework is used to identify the valuable resources and utilized them at their best (Peng, 2008, p.71). The analysis of WRSX using the VRIN framework is as follows. Valuable: The valuable asset of the company is the capability of the team to perform locally. They understand the local customer needs more. Rare: The capability of the company to attract the customers and retain them is the best in the concerned industry (Sanchez, 2008, p.34). This capability will provide them above average return if they use the resources strategically. In-imitable: There are no such in-imitable resources of the company. Other companies in the industry can imitate these resources available to them (McKinney, 2008, p.2). As the advertising and marketing communications is a fast moving industry, so there is enough chance for the company management to develop such resources. Non-Substitutable: The non-substitutable nature of the asset of a company means that the company owns such asset that cannot be imitated by the competitors by any means, and meet the customer needs (Carter, Clegg and Kornberger, 2011, p.87). WRSX doesn’t have such assets which can be substituted by some other asset. Though the company has some valuable resources but they are not using those strategically at present. SWOT Analysis The SWOT analysis of the company is a popular tool for the analysts as it describes the strength, weakness, opportunities and threat of the company (Handlechner, 2008, p.10). Using this tool the management of the company can improve in the areas of their weaknesses, use the opportunities and can take effective steps for facing the thr eats for the company (Mello, 2003, p.43). The SWOT analysis of the company is as follows Strength: The Company prefers to provide service locally. They followed the ‘